Globalization and liberalization of markets has forced the
shops, businesses and industries to put the batteries and
not rest on its laurels.
Openness means that competition is more fierce because
I'm not the only thing I can offer a good or service and
customers have today, different alternatives to choose from. And
Hence the importance the issue discussed in this edition
Management & Competitiveness. Because when
loyalty of customers is not always 2 plus 2 is four. Achieve
faithfulness of those who buy goods or services produced
a company, is a very trite. But
succeed in getting customers to stay in my business, is a whole different kettle
. Therefore, from the standpoint of modern
loyalty is understood as the way to achieve
establish long range with the best customers for the profitability of a particular business
.
words, at stake is not only a client achieve
remain stable so buying a business, but that relationship last and leave
good benefits. For that, some suggest that the management of
loyalty, the company worry about attracting and keeping customers
more profitable and unprofitable will leave the competition.
In the modern world, this fidelity leads us to achieve
repeat customers in our business. In other words, the repetition in buying our product
due to the fact that the client is pleased
with what you purchased, a budget that specifies that, as a company,
attention must be paid to adapt the goods, products and services needs to
best customers as a way to please and ensure their loyalty
.
To be successful in the process of loyalty must be familiar to customers
therefore, is crucial to have a good system for customer management
required to build
depth knowledge about customers. This knowledge will allow companies, businesses and industries
innovate in the way they treat the customer, on how
presents the product and feel that achieved in the recipient
upon receipt.
Taking all this into account and respond to the recommendations of
our partners, we are not "shortcut" to another link,
or not we will be presenting a surprise that two more will
something else (or something less) than 4.
Under the title "Loyalty: a tool to gain more customers," Jenny
Gil, leading facilitator ODinamica, Kriterion
strategic partner, gives us the six ways to implement strategies to achieve
that customers are loyal to a business . Dominican
firm Quadrante used the data that we have thrown
academic research and business have to do with the
customer behavior, to offer some insights
on different management strategies customer loyalty.
Also, from the perspective Dominican
Business Organization Commercial ONEC used his monthly column in G & C
to give some advice on the issue at hand.
Under the title "Trends of loyalty programs in the business of retail
" stresses that "many are
loyalty programs have been launched but few have been successful and achieved true acceptance
and loyalty from customers, as it's
abundance of choice means that the client is very selective when deciding
to actively participate in a loyalty program. " Venezuelan
The Miracle Wardrobe consultant presents his
Barrasso article "The affiliation of the client, an indicator of excellence in
quality of service." It focuses on good practices that contribute to
get customers to stay in business.
Defining the client.
In a sort of puzzle, we have illustrated this with the identity Dossier
of four types of customers: The Apostle, the hostage, the mercenary and terrorist.
The apostle would be extremely loyal customer who remains loyal
more than satisfaction levels received, as long as the terrorist is
opposite extreme. It is the client who prefer to go with the
competition. Halfway is the hostage and the mercenary, capable,
respectively, to remain faithful in response to their perception
low levels of satisfaction or, otherwise, go with the best
bidder.
The scale goes up and down in both directions. How do you define your customer base
?, How far loyalty and satisfaction involves
where you can surprise the apostle or terrorist, for good or evil
our company? What does your company to take customers hostage apostles
or mercenaries? Considering
different points of view, keeping a customer loyal
is no easy task, but if not check the match, the customer is lost as easily
that once we had on our side, tackled and bound
faithful to our products and services. Then we can answer the arithmetic problem
welcome.
