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The People's Bank, McDonald's and Human ARS obtained the highest scores between tobacco companies and the top image, insight and ability answer, according to Management and Competitiveness Index (G & C).
Data are the results of a measurement made in March this year, through personal interviews of 953 households in the cities of Santo Domingo and Santiago to a score of 325.7 at Banco Popular, within financial institutions and gives McDonald's 295.1 and 350.6 to ARS Human.
According to table G & C Bank People not only scored highest, followed by the Reserve Bank and the BHD, but remains in first place in knowledge, insight, image, desire for change and attributes, followed by the Reserve Bank. Third in penetration, image and attributes it is the People's Association. People Also
tops the category attributes in detail as friendliness, speed of service, interest rates, responsiveness and ease of new business, supported by the Reserve Bank. People's Association ranks third in those attributes. In relation to the fast food company McDonald's, respondents G & C Index the value with the highest score in the market, followed by Burger King, KFC, Domino's Pizza, and Chicken Victorine. McDonald's also ranks first in knowledge, insight, image and attributes.
Also, friendliness, speed, price, responsiveness and consistency in the dishes. Burger King ranks first in number of establishments. Third in terms of prices it takes Provocon IV. About
ARS, the highest score in the Human market, with 350.6, followed by SENASA, La Colonial, Universal, Mapfre Palic and SDS. Human ranks first in the perception of people in knowledge, insight, image and attributes.
too friendly, fast service, price, responsiveness and acceptance in health care facilities, followed by SENASA.
Index data C & G are on the second anniversary special edition of the journal Management & Competitiveness of April this year in which five categories: Financial Institutions, Mobile, ARS, supermarkets and fast food.
service was
Index G & C notes that the country is living the "era of service," where knowledge for executives of the reality of their business together customer perceptions, consumers and the general population, make up the complex strategic game know how to handle situations and perceptions.
Index returns in August. The third edition of closure will be in December and in February 2011, when presenting the results of the year.
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