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Index highlights positive image of the People's Bank and McDonald's


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The People's Bank, McDonald's and Human ARS obtained the highest scores between tobacco companies and the top image, insight and ability answer, according to Management and Competitiveness Index (G & C).

Data are the results of a measurement made in March this year, through personal interviews of 953 households in the cities of Santo Domingo and Santiago to a score of 325.7 at Banco Popular, within financial institutions and gives McDonald's 295.1 and 350.6 to ARS Human.

According to table G & C Bank People not only scored highest, followed by the Reserve Bank and the BHD, but remains in first place in knowledge, insight, image, desire for change and attributes, followed by the Reserve Bank. Third in penetration, image and attributes it is the People's Association. People Also

tops the category attributes in detail as friendliness, speed of service, interest rates, responsiveness and ease of new business, supported by the Reserve Bank. People's Association ranks third in those attributes. In relation to the fast food company McDonald's, respondents G & C Index the value with the highest score in the market, followed by Burger King, KFC, Domino's Pizza, and Chicken Victorine. McDonald's also ranks first in knowledge, insight, image and attributes.

Also, friendliness, speed, price, responsiveness and consistency in the dishes. Burger King ranks first in number of establishments. Third in terms of prices it takes Provocon IV. About

ARS, the highest score in the Human market, with 350.6, followed by SENASA, La Colonial, Universal, Mapfre Palic and SDS. Human ranks first in the perception of people in knowledge, insight, image and attributes.

too friendly, fast service, price, responsiveness and acceptance in health care facilities, followed by SENASA.

Index data C & G are on the second anniversary special edition of the journal Management & Competitiveness of April this year in which five categories: Financial Institutions, Mobile, ARS, supermarkets and fast food.


service was

Index G & C notes that the country is living the "era of service," where knowledge for executives of the reality of their business together customer perceptions, consumers and the general population, make up the complex strategic game know how to handle situations and perceptions.

Index returns in August. The third edition of closure will be in December and in February 2011, when presenting the results of the year.

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Orange and La Sirena, two of the companies top rated RD


occupy first place in prices, image and service penetration

Published in Diario Libre: http://www.diariolibre.com/noticias_det.php?id=244674


Santo Domingo. What people think and how they perceive companies in the country? A measurement made in March this year, in which 953 interviews were personal and household in the city Santo Domingo and Santiago, found that in the area of \u200b\u200bmobile and supermarkets, companies are top rated Orange and La Sirena.

The company Orange ranks first in the ranking with a score of 353.1 to 500, according to the Management Index and Competitiveness (G & C), which measures the extent to which people familiar with the companies in each of the categories consume their products and services, and sees its market image and quality.

According to the survey, ranks second Codetel course, with a score of 337.5, followed by Tricom, with an index of 260.7, third place and live with 252.1. However, people differ on the general criteria of knowledge, insight, image, and attributes that change.

criterion in relation to knowledge of the company, ranks first course, followed by Orange, Tricom and Viva; But respondents believe that Orange holds first place in penetration, image, attributes, and any customer to be first think to make a change in the French capital company.

Second place is of course in terms of penetration, image and attributes. Tricom is in third place in terms of market penetration.

More than 953 respondents also considered in relation the attributes in detail, that Orange is the number one market share in customer friendliness, speed to address them, in prices, quick response, but of course is in first place in establishments and signal. Second in market price is occupied by Viva, and Orange is the second sign. Supermarkets



Index G & C notes that in supermarkets, the most valued company is La Sirena, followed by National and Jumbo. A score of 500, scored 341.7 La Sirena, El Nacional, 288.5, Jumbo, 279.9, followed by Bravo, 270.4, and Chain, with 265.5, tied with Pola.

La Sirena ranks first in preference Dominican and first in customer friendly, fast service, prices, responsiveness, in number of facilities and availability of products.

The second place is occupied kindness Bravo Supermarkets, and price. In last place is the friendliness and speed Pola, in the national price, in response Chain, number of establishments in the Bravo and product availability Chain. La Sirena



The country has 19 malls operated by the Palm Group, owners of La Sirena. Have 16 and 3 mullticentros La Sirena supermarket Pola, distributed in the provinces Santo Domingo, San Cristóbal, Santiago, San Francisco, Puerto Plata and La Vega. Has 44 years of market operations and more than 7 000 employees. Contributing to the treasury in excess of RD $ 3.000 billion a year. Receive more than 35 million visitors a year.

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Customer Loyalty, where 2 plus 2 does not are 4



Globalization and liberalization of markets has forced the
shops, businesses and industries to put the batteries and
not rest on its laurels.

Openness means that competition is more fierce because
I'm not the only thing I can offer a good or service and
customers have today, different alternatives to choose from. And

Hence the importance the issue discussed in this edition
Management & Competitiveness. Because when
loyalty of customers is not always 2 plus 2 is four. Achieve

faithfulness of those who buy goods or services produced
a company, is a very trite. But
succeed in getting customers to stay in my business, is a whole different kettle
. Therefore, from the standpoint of modern
loyalty is understood as the way to achieve
establish long range with the best customers for the profitability of a particular business
.

words, at stake is not only a client achieve
remain stable so buying a business, but that relationship last and leave
good benefits. For that, some suggest that the management of
loyalty, the company worry about attracting and keeping customers
more profitable and unprofitable will leave the competition.

In the modern world, this fidelity leads us to achieve
repeat customers in our business. In other words, the repetition in buying our product
due to the fact that the client is pleased
with what you purchased, a budget that specifies that, as a company,
attention must be paid to adapt the goods, products and services needs to
best customers as a way to please and ensure their loyalty
.

To be successful in the process of loyalty must be familiar to customers
therefore, is crucial to have a good system for customer management
required to build
depth knowledge about customers. This knowledge will allow companies, businesses and industries
innovate in the way they treat the customer, on how
presents the product and feel that achieved in the recipient
upon receipt.

Taking all this into account and respond to the recommendations of
our partners, we are not "shortcut" to another link,
or not we will be presenting a surprise that two more will
something else (or something less) than 4.

Under the title "Loyalty: a tool to gain more customers," Jenny
Gil, leading facilitator ODinamica, Kriterion
strategic partner, gives us the six ways to implement strategies to achieve
that customers are loyal to a business . Dominican

firm Quadrante used the data that we have thrown
academic research and business have to do with the
customer behavior, to offer some insights
on different management strategies customer loyalty.
Also, from the perspective Dominican
Business Organization Commercial ONEC used his monthly column in G & C
to give some advice on the issue at hand.

Under the title "Trends of loyalty programs in the business of retail
" stresses that "many are
loyalty programs have been launched but few have been successful and achieved true acceptance
and loyalty from customers, as it's
abundance of choice means that the client is very selective when deciding
to actively participate in a loyalty program. " Venezuelan

The Miracle Wardrobe consultant presents his
Barrasso article "The affiliation of the client, an indicator of excellence in
quality of service." It focuses on good practices that contribute to
get customers to stay in business.

Defining the client.

In a sort of puzzle, we have illustrated this with the identity Dossier
of four types of customers: The Apostle, the hostage, the mercenary and terrorist.
The apostle would be extremely loyal customer who remains loyal
more than satisfaction levels received, as long as the terrorist is
opposite extreme. It is the client who prefer to go with the
competition. Halfway is the hostage and the mercenary, capable,
respectively, to remain faithful in response to their perception
low levels of satisfaction or, otherwise, go with the best
bidder.

The scale goes up and down in both directions. How do you define your customer base
?, How far loyalty and satisfaction involves
where you can surprise the apostle or terrorist, for good or evil
our company? What does your company to take customers hostage apostles
or mercenaries? Considering

different points of view, keeping a customer loyal
is no easy task, but if not check the match, the customer is lost as easily
that once we had on our side, tackled and bound
faithful to our products and services. Then we can answer the arithmetic problem
welcome.